How Search Engines Work: Crawling, Indexing, and Ranking Explained

How Search Engines Work: Crawling, Indexing, and Ranking Explained One of the most important things we do at Rae of Light SEO is help business owners understand how to be successful online.  Understanding the way that search engines function is fundamental to ensuring that your website reaches its full potential.  We are delighted to help […]

On-Page vs. Off-Page SEO: Why Your Business Needs Both to Thrive

There’s no question that search engine optimization (SEO) is absolutely critical for businesses in today’s fast-paced, competitive digital world. 

Top 3 SEO Trends to Watch in 2025 in Phoenix

More than ever, consumers are using search engines to find everything they need, including local businesses. As the popularity of nearby searches continues to rise, local SEO Phoenix is becoming a critical component of online success.

Why Local SEO Matters

Prepare Your Business for Success in 2025 with Local SEO 2025 is almost here and your business is facing a critical question:  Are you ready to stand out in a market that is becoming increasingly competitive?  As the new year creeps around the corner, there is no better time than now to optimize your digital […]

Crucial for Your Success

Having an effective strategy for your online presence is a critical component for your home service business in today’s competitive digital market. From HVAC to landscaping to drywall and everything in between, the majority of your customers are searching for you on Google or other search engines. It’s said that up to 90% or even more of your potential customers begin their search for a home service business on Google. This is why Search Engine Optimization, otherwise known as SEO, is crucial for your success. Let’s take a closer look at how Rae of Light SEO can help you find success with Phoenix SEO strategies that are fully tailored to the needs of your home service business.

Google Reviews for the Win – By Rae Of Light SEO

Google Reviews for the Win The Importance of Google Reviews for Your Business:  Insights from Rae of Light SEO If you are not utilizing a website and a Google Business Page (GBP) for your business in today’s digital world, you are losing out on the potential for hundreds of thousands or even millions of dollars […]

Google Reviews for the Win

The Importance of Google Reviews for Your Business: Insights from Rae of Light SEO

If you are not utilizing a website and a Google Business Page (GBP) for your business in today’s digital world, you are losing out on the potential for hundreds of thousands or even millions of dollars in revenue. Did you also know that online reviews, specifically on your GBP is rated as one of the most powerful and trusted reviews. In a study by Schoenmueller et al., (2020) it was found that 93% or more of consumers base their decision to purchase either products or services based on the reviews they read. It’s also critical to note that more than 90% of the people who read online reviews trust them (Schoenmueller et al., 2020).