Imagine sitting down over coffee with a fellow digital marketer, and the conversation naturally drifts to the pervasive influence of AI in our industry. It’s not just about automation anymore; it’s about understanding the multifaceted challenges and opportunities that AI presents in 2025.
Ever had that moment where you log into your Stripe or PayPal account and suddenly see a message you weren’t expecting? Something along the lines of, “Due to the nature of your business, we’ve had to terminate your account…”
Yeah. That.
If you’re a digital marketer, a coach, or someone who sells knowledge-based services online, you’ve probably felt that sting—or at the very least, you’ve heard of it happening to someone in your circle. It’s not just frustrating—it’s confusing. Like, we’re not selling illegal goods or shady crypto schemes. We’re helping people build businesses, right?
But here’s the deal…
________________________________________
When someone searches for what you do, whether it’s “AC repair near me” or “local SEO agency Raleigh,” your profile is often the first thing they see—not your website, not your social media, not your Google listing.
And here’s the truth most people don’t hear until it’s too late: that profile can be taken down at any time. No warning. No clear reason. Just poof—gone. And if you think that sounds dramatic, ask any business owner who’s been hit with a suspension. It’s a black hole that swallows leads, calls, bookings, and sometimes, your cash flow.
So, let’s discuss what will move the needle in 2025 and what can destroy your visibility overnight.
Let’s cut through the noise: people don’t want to be sold to—not in 2025. They want proof, reassurance, and the assurance of hearing from someone who’s already used what you’re selling and walked away happy.
That’s why user-generated content—photos, reviews, testimonials, videos, even casual shoutouts—is so powerful. It’s content that comes from your customers, not your marketing team. And when done right, it outperforms almost anything else you can create.
In this post, I’ll explain what UGC really is, why it works so well, how to get more of it, and how to actually use it to build trust and conversions.
Top 5 Game-Changing Apps to Boost Your Digital Marketing If you’re in digital marketing, you know there are tons of
Thinking About a Website? Key Decisions and Site Types You Should Know Starting a Website? Everything You Need to Know
How to Improve Your Website and Google Business Profile with SEO Let’s be real—getting customers as a contractor can feel
How Search Engines Work: Crawling, Indexing, and Ranking Explained One of the most important things we do at Rae of
Are simple SEO mistakes stopping your site from climbing the rankings? You’re not alone. Even well-meaning businesses often overlook some common SEO pitfalls, which can hurt traffic and search engine visibility. The good news? Most mistakes are easy to fix once you know what to look for.
Let’s talk about your project and see how we can help!
