The Importance of Google Reviews for Your Business: Insights from Rae of Light SEO

If you are not utilizing a website and a Google Business Page (GBP) for your business in today’s digital world, you are losing out on the potential for hundreds of thousands or even millions of dollars in revenue. Did you also know that online reviews, specifically on your GBP is rated as one of the most powerful and trusted reviews. In a study by Schoenmueller et al., (2020) it was found that 93% or more of consumers base their decision to purchase either products or services based on the reviews they read. It’s also critical to note that more than 90% of the people who read online reviews trust them (Schoenmueller et al., 2020).