Having an effective strategy for your online presence is a critical component for your home service business in today’s competitive digital market. From HVAC to landscaping to drywall and everything in between, the majority of your customers are searching for you on Google or other search engines. It’s said that up to 90% or even more of your potential customers begin their search for a home service business on Google. This is why Search Engine Optimization, otherwise known as SEO, is crucial for your success. Let’s take a closer look at how Rae of Light SEO can help you find success with Phoenix SEO strategies that are fully tailored to the needs of your home service business.
Why Does Your Home Service Business Need SEO?
Increase Visibility
First of all, SEO increases visibility where it matters. Internet users begin their search for products and services by typing in a keyword such as, “electrician near me” or “drywall repair phoenix.” These local search terms are highly targeted and carry buyer intent which means that the user intends to hire a business for their services. Using SEO services to optimize your website allows you to appear higher in the search results where your business is more likely to be seen and gain leads which increases your revenue.
Stand Out Amongst Competitors
Home service industries are highly competitive which means that it is vital for you to stand out against your competitors. SEO enables you to rank higher than your competitors on search engines which can be the difference between your competitors gaining new customers or you gaining the new customers. With the implementation of strategic SEO your business can rise to the top when customers are in search of home service solutions.
Build Credibility and Trust
When customers see your business listed in the top of Google’s searches, it builds local trust. Let’s face it, Google is a house-hold name in today’s digital world. Studies show that over 93% of people trust Google’s rankings as a show of quality of service. Even more than that, consumers trust companies that rank high and have great Google reviews. Having a well-optimized website with great reviews that ranks high demonstrates to the public that your business is reputable and trustworthy. Amongst the sea of home service businesses, this is especially important as you are in your customers’ homes where it is incredibly important that they feel confident in the company they’ve hired to be both reliable and professional.
Cost-Effective Marketing Strategy
Compared with other advertising methods, SEO is the most cost-effective and delivers long-term benefits for your online real-estate. Unlike with ads, once your site is optimized, you have a lead-generating machine that will continue to generate leads. Local Phoenix SEO helps you target customers in your local service area which ensures that your marketing budget maintains a specific focus and helps you to grow your revenue leading to an increased ROI.
How Can Rae of Light SEO Help Your Business?
At Rae of Light SEO, our specialty is home service business where we specifically tailor our strategy for each business. Here’s how we can help:
Local SEO Phoenix – our team zeroes in on optimizing your business’ online presence for local searches including the map pack and other local search results. We’ll target the most dominate local keywords so that customers searching in Phoenix and other local areas find you.
On-Page Optimization – Part of the optimization process includes ensuring that your website includes fully optimized content including optimized images to attract your ideal customers. Additionally, your site will include location-specific pages and optimized browsing speed which are all a part of on-page SEO.
Citations and Reviews – Local directory listings and positive reviews are absolutely essential for home service businesses. Part of your optimization includes citation building and online review management to further increase visibility and trust building.
To conclude, for home service businesses in Phoenix, SEO is no longer optional for a successful business, it is an essential part of your marketing plan. When you partner with Rae of Light SEO, your business will appear in more local searches on the first page of Google where your customers are searching for you, out rank your competitors, and build trust amongst your clientele. Don’t let your competitors outrank you and take customers that should be yours. Get started with your customized SEO plan and watch your business grow! Call Rae of Light SEO today for a free consultation and start climbing the rankings now!
