Yes, basic SEO tasks like optimizing titles and adding keywords are doable. However, advanced SEO often requires professional expertise to achieve the best results.

Is SEO a one-time task?

No, SEO is ongoing. Search engines frequently update their algorithms, and your competitors are always optimizing. Regular updates and adjustments are essential to stay ahead.

Does my business need SEO?

Yes! Whether you’re a local shop or a global brand, SEO helps customers find your business online and builds trust and credibility.

What’s the difference between on-page and off-page SEO?

On-page SEO focuses on optimizing your website’s content, like titles, meta tags, and images. Off-page SEO involves activities outside your site, like building backlinks and managing your online reputation.

What are keywords in SEO?

Keywords are the words and phrases people type into search engines. They help search engines understand your content and connect it to user searches.

How long does it take to see SEO results?

SEO is a long-term strategy. You might see improvements in 3–6 months, but significant results depend on competition and the effort you put in.

SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google. It helps your site rank higher for relevant searches, driving organic traffic.

On-Page vs. Off-Page SEO: Why Your Business Needs Both to Thrive

There’s no question that search engine optimization (SEO) is absolutely critical for businesses in today’s fast-paced, competitive digital world. If you want your business to build trust, authority, and most importantly – attract new and repeat customers – your investment in SEO is the investment that will pay for itself time and time again. But, what is it and what’s the difference between on-page SEO and off-page SEO? What do those terms mean? Do you need both? At Rae of Light SEO, the number one trusted Phoenix SEO company, we’re here to break it down and shine a light on your business.

What is On-Page SEO?

When SEO specialists use the term “on-page SEO” they are referring to the process of optimizing all of the elements found within your website. This improves your search engine rankings and the experience of your customers while they are visiting and navigating your website. Essentially, this is the foundation to your online presence. With strong on-page SEO, you ensure that your website is easy for search engines AND your customers to understand.

Some of the most important elements of on-page SEO are:

Keyword Optimization: The content on your website should integrate keywords that are relevant to your industry. This includes not just the content, but titles and meta descriptions.

High Quality Content: Your content should be valuable to users, engage them, and address their needs. This will keep them on your site longer.

Technical SEO: This includes enhanced website speed, mobile friendliness, and functionality.

Structured URLs and Internal Linking: Your website should have an overall, logical structure, internal linking, and pages that are connected to one another.

For your Phoenix SEO strategy, on-page optimization is not an option, but a necessity. This provides your users with a friendly, engaging experience and also makes sure that your site is optimized for local searches.

What is Off-Page SEO?

So, now that we know what on-page SEO is, let’s explore off-page SEO. Off-page SEO is all of the work outside of your website to strengthen your internet presence off of your site. This boosts your authority, trust, and visibility in search engine rankings. This ongoing process builds your trust, reputation, and relevance both to search engines and the public.

The key components of this process are:

Backlink Building: There are many types of backlinks. It’s important to ensure that you are earning high-quality backlinks from sites that are reputable, which demonstrates to search engines that your site is also valuable and trustworthy.
Social Media Marketing: Connecting and sharing your site on social media accounts builds trust within search engines.
Local SEO Tactics: Your Google Business Page (GBP) is important for optimizing your site in local searches and helps you to appear in local map listings. A large part of the strategy for all business owners who come to Rae of Light SEO is dominating local search results.
Online Reviews and Mentions: More than 90% of the public trusts the reviews posted by consumers. Having a strong review strategy helps your business establish credibility in the eyes of your potential customers, search engines, and helps you to gain more business.

Without the ongoing process of off-page SEO, your business cannot thrive in the digital space which we all know is critical for success in today’s world. As a business owner, you want your business to stand out and appear at the top of search engines.

Why You Need Both On-Page and Off-Page SEO

On-page and off-page SEO work together creating a comprehensive strategy to generate a website that performs well in search rankings. Without either component, your website cannot deliver sustainable results.

For businesses seeking local Phoenix SEO solutions, balancing both aspects is key. On-page SEO is like building a strong foundation, while off-page SEO provides the boost needed to outrank competitors and attract local customers.

Rae of Light SEO are the experts in providing strategies to business owners that are tailored to their specific needs. Our clients regularly rise to the top of Google search results and dominate their local map listings by combining the power of on and off-page SEO strategies. So, whether you need help optimizing your website, managing your local map listings, or improving your internet presence in other areas, we’re here to guide you every step of the way. Let us shine a light on your business and thrive in 2025.